April 2014 Newsletter

New Taste of the Upper West Side

Our 7th Annual New Taste of the Upper West Side weekend of events will be back May 27th-May 31st, 2014, kicking off with the 2nd annual Soirée in the Park. This lovely neighborhood cocktail party taking place right inside beautiful Theodore Roosevelt Park, will have 7 fabulous chefs serving hors d'oeuvres, along with wine and beer. All net revenue from the Soirée event goes to the park for improvements, and last year, we were able to give them $27,000. For Comfort Classics (May 30) and Best of the West (May 31) we have a great lineup of incredible chefs from over 80 restaurants, wonderful hosts and honorees including Travel Channel's Adam Richman, Food Network's Alex Guarnaschelli, NY Knick Broadcaster, Jill Martin and Restaurateur, Daniel Boulud. Check it all out on our website: www.newtasteuws.com.

For one week only, just for our friends reading our newsletter, we are offering 20 PERCENT OFF the regular ticket price for all New Taste of the Upper West Side events (not including Soireé in the Park). To redeem the discount, purchasers must click "enter a password or discount code" and enter the discount code: BIDNEWS for the reduced price ticket options to appear. Tickets can be purchased HERE!

Theodore Roosevelt Park surrounding the American Museum of Natural History

(212) 877-2678


2014 Columbus Avenue BID Survey: Special Ticket Offer

The 2014 Survey for the Columbus Avenue BID is now available. As part of our ongoing efforts to improve our district, we ask you to please let us know how we're doing, by filling out our short survey. The quick district survey ranges on topics from the BID's sanitation services, its communication, to its annual events. For those who complete the survey before May 5th, 2014 we'll enter you to win two tickets to this year’s Comfort Classics on Friday, May 30th at 7:30PM or Soirée in the Park on Tuesday, May 27th at 7PM. Both events are part of our New Taste of the Upper West Side events. The winners will be chosen at random and notified via email prior to the events. To complete the survey click HERE.

180 W. 80th Street
(212) 877-2678
Columbus Avenue BID Member Satisfaction Survey 2014

Annual Breakfast Meeting on June 24th at Isabella’s

Please let us know if you are interested in attending our Annual Meeting breakfast, which will be held at Isabella’s (77th & Columbus Avenue) on Tuesday, June 24th from 8-9:30AM. A full breakfast will be served. If you live, work, or own property in the BID area, you are welcome to be our guests, and enjoy an hour of interesting speakers while enjoying a sumptuous breakfast. Registration and RSVP is imperative, as seating is very limited. If you have not RSVP’d, you will not be allowed to attend. If you would like join us, please send an email to us at info@columbusavenuebid.org and include your name, work or residence address in the BID area, and a phone number. We will send you an invitation in June.

359 Columbus Avenue (Corner of W.77th St. & Columbus)
(212) 877-2678

Maculay Author Series Concludes May 5th with Two Novelists

Novelists Mona Simpson and Michelle Huneven appear together to conclude the free and open to the public @Macaulay Author Series. Ms. Simpson will be reading and discussing her new novel, Casebook, while Ms. Huneven reads and discusses from Off Course. Interviewing and chatting with the two novelists after their presentations will be Dan Jones, editor of the Modern Love column in The New York Times and author of Love Illuminated: Exploring Life's Most Mystifying Subject (With the help of 50,000 Strangers). Books will be available for sale and the authors will sign them at an informal reception following the program.

Macaulay Honors College: 35 West 67th St.
(347) 460-4292
Macaulay Author Series

ADA Signs and Store Numbers

Over the past few weeks, Matt and QZ from our BID staff have been distributing small ADA Accessibility signs and building numbers to be displayed in the window or door of your shops. Both of these are important to your business, and we hope that you will use them. Regarding entry to your shop: If you have a step or two in order to enter your shop, you should seriously consider getting a portable ramp, if you don't already have one. You are in violation of the ADA rules, and could be risking a large fine for several thousands of dollars. Portable ramps are available on the internet for a small cost. Once you are in compliance, please call us and we will happily drop off one of our signs, as shown above. This is a unique program from the Columbus Avenue BID to make our neighborhood in compliance and accessible for all. Please help us by participating and help yourself by potentially saving large fines.

Regarding the store numbers that we've delivered to all shops not displaying their address, please be advised that all buildings, including retail establishments, are required by law to have visible street numbers. Under Section 3-505 of the NYC Code, non-compliant locations may face a penalty of $25 with an additional sum of $5 for each day out of compliance. Aside from the city code requirement, though, we feel that having visible shop numbers will help your business by allowing patrons and visitors, as well as emergency service workers and delivery men to quickly locate your shop. Please call or email us if you would like a small accessibility sign or store numbers. Let's make Columbus Avenue 100% compliant and friendly.

(212) 877-2678

The City Council Announces Public Comment Period


BOC, originally on Columbus Avenue with a stint on Broadway, has just reopened here in our Columbus Avenue BID, next to successful retailer Alexis Bittar. Owned by Boyung Kim (Bo), a most charming and personable woman who is in the shop most days, she features the work of several advanced contemporary and designer labels, as well as her own designs. She or one of her stylists is always in the shop to assist you in selecting the perfect dress for that special occasion, though this is a relaxed, no-pressure atmosphere. There is something for everyone here, all aesthetics, all in great taste. In other words, a perfect boutique, a fabulous selection. At present, the shop is chock full of great summer fashions you won't be able to resist, but come later in summer, they are expecting several new lines including evening and pre-fall clothes.

410 Columbus Avenue (between W.80 & W.79 Sts.)
(212) 799-1567/1569

Babalette, a New Pop-Up Shop

Upper West Side local, Isabel Guisantes, is bringing her Spanx-style leggings and thigh-trimmers to Columbus Avenue. Babalette will occupy the storefront at 228 Columbus Avenue, formerly occupied by Älskling, until at least May 28 when, the sandal shop, Gi Black, another pop-up, will return to the location. Babalette, Guisantes' apparel brand, was founded last March. The clothing uses fabric called Novarel Slim, which contains microscopic capsules that release caffeine, retinol, ceramides, vitamin E, fatty acids, aloe vera and other skin-treating ingredients. Temporarily having a pop-up's at Älskling allows owner Vivienne Tvilling time to go to Sweden to design her new collections.

228 Columbus Avenue (between W.70th & W.71st Sts.)
1 (888) 983-9720


There is already tremendous buzz on the avenue about Parm, which is set to open a second location in the Columbus Avenue BID at 235 Columbus (70th-71st St.) in July. Jeff Zalaznick, Rich Torrisi and Mario Carbone, partners in Major Food Group who already own the very successful Torrisi and Carbone, as well as their original Parm downtown, are already at work readying their new location. Parm, an Italian-American hybrid serving Torrisi and Carbone’s own version of soul food, has patrons downtown lining up outside to for seats inside. We’re much looking forward to their arrival.

Coming Soon:
235 Columbus Avenue


Gazala's Restaurant, located at 380 Columbus Avenue, is truly a Columbus Avenue one-of-a-kind gem. Chef and Owner, Gazala Halabi, brings her unique culinary heritage to the kitchen, specializing in Israeli Druze cuisine. Druze cuisine, which is similar to Middle Eastern cuisine, can be distinguished by its use of a thin, pita-like bread called sagg, which is baked fresh daily by Chef Halabi. The menu also includes Druze variations on such favorites as falafel, baba ghanouj, tabbouleh, burekas and kafta kebabs. As the only restaurant in New York City, as well as the country, featuring Druze cuisine, dining at Gazala's is truly an unparalleled experience.

380 Columbus Avenue (between W.78 & W.79 Sts.)
(212) 873-8880

Farrow & Ball

Looking to spruce up your home this Spring? The Farrow & Ball showroom at 322 Columbus Avenue is the perfect place to start. The well-lit creative spaces are optimally designed to aid in color selection, allowing customers to experience the rich textures of the paints and finishes offered at the store. Farrow & Ball offers a full range of finishes and wallpapers as well as Farrow & Ball's own edited palette of 132 paint colors, many of which are subtle and unique. With its in-store consultancy and experienced staff, led by showroom manager, Lori Hertzan, there is always someone to offer complimentary advice on color selection and decorating schemes.

322 Columbus Avenue (between W.75 & W.76 Sts.)
(212) 799-0900



The Columbus Avenue BID
Phone: (212) 721-5048 or (212) 877-2678
Fax: (212) 721-4070

The Columbus Avenue BID is a
501(c)(3) not-for-profit corporation.


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